L’intreccio delle influenze.

The COVID-19 pandemic has monopolized communication and media information for months, becoming the first global social fact in digital age.
 In a new redefined communicative space, characterized by pervasive presence of media, each source needs to establish specific positioning strategy crowded field. article aims at investigating impact those processes on production, spread use institutional information. It focuses attention “communicative behaviors” 12 Italian institutional, political players, analyzing their contents’ intensity characteristics this production resources they used managing Facebook pages/profiles. order outline players’ strategies frame public sphere, different metrics were analyzed possible meaningful connections among players considered. From study, dense interweaving voices seems emerge, attesting complexity but also “functionality” voice sort inter-relational attitude.